4.28.2010

typography

i've been a fan of lowercase typography for a long time now. i remember back some years we were discussing fonts one night in the studio. someone provided (courtesy an architectrural hero) that lowercase was the purest representation of a letter. that letters, like people, should have no hierarchy. what make one letter more important than the next? now i don't know if that was true, but i fell in love with it's romantic notion. however - any theory must eventually butt heads with practical application. re: this whole paragraph. but yet i do find that lowercase fonts for logo's and other appropriate applications can add a warm playfulness to many tastes, my favorite contrast is in elegant applications.  the below images are recent workings of mine.



Frank M. Bua
Design Consultant

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